The Minimum Delightful Product Continuum and how delight impacts the customer journey

The Minimum Delightful Product Continuum

Expected vs Delightful Features

A product with both expected and delightful features

MDPC and the Customer Journey

Consider

Buy

Loyal

Fan

Expectation Creep

How Tesla’s Ludicrous Mode feels

Product Continuum

Speaking of Fighting the Good Fight…

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